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GetVisus research and guides

AI visibility, GEO and answer engine readiness.

Practical articles for understanding whether AI systems can crawl, trust, cite, and recommend your business.

Thought experiment

I asked ChatGPT to pretend it was Sam Altman. The answer should worry every business owner.

A plain-English opinion piece about OpenAI's IPO, AI answer incentives, and why visibility may become the next ad battlefield.

Read the thought experiment
AI search prediction

OpenAI is going public. Will AI search become pay-to-play?

A plain-English prediction about OpenAI's IPO, ChatGPT ads, sponsored visibility, and why businesses should check AI visibility now.

Read the prediction
Local business test

Is ChatGPT recommending your competitors? A 2-minute test for local businesses.

A simple plain-English check for plumbers, accountants, dentists, venues and local service businesses.

Try the test
New benchmark

We rescored 60 businesses with a stricter GEO benchmark. Here is why scores dropped.

The websites did not suddenly get worse. The measurement got tougher: external proof surfaces now matter.

Read the rescore story
AI SEO questions

Real questions businesses are asking about AI SEO and GEO.

Plain-English answers on rankings vs AI citations, competitor recommendations, proof signals and what to fix first.

Read the Q&A guide
Original concept

The Visus Pre-Funnel

The hidden decision stage where customers may shortlist a business inside AI before analytics sees anything.

Prediction

The Visus AI Shortlist Window

Why early clarity may matter while AI recommendation patterns are still forming.

AI citation gap

Why Google rankings and AI citations do not line up

A plain-English explanation of why ranking well does not guarantee being cited in AI answers.

Competitor gap

Why ChatGPT recommends your competitor instead of you

The clarity, proof and citation signals that can make a competitor easier to recommend.

Agency checklist

How to tell if your SEO agency is helping with AI visibility

The questions business owners should ask before assuming AI visibility is covered.

Measurement

Is GEO just guessing, or can AI visibility be measured?

How to separate one-off prompt noise from repeatable AI visibility evidence.

Citation surfaces

Why Reddit, YouTube and reviews matter for AI visibility

Why your own website is only one part of the proof surface AI systems may use.

Case study

How GetVisus moved from 71 to 93

The exact public-site changes that improved AI readiness.

Explainer

What is an AI visibility score?

How to read the number without treating it as magic.

Guide

Why ChatGPT recommends your competitor

The common signals that make one business easier to recommend.

Guide

How to check if ChatGPT recommends your business

A simple manual workflow for buyer-intent prompt checks.

Technical

What is llms.txt?

Why AI crawlers may need a clearer starting point.

Strategy

SEO vs GEO

Why AI search changes the way businesses earn visibility.