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GetVisus research and guides

AI visibility, GEO and answer engine readiness.

Practical articles for understanding whether AI systems can crawl, trust, cite, and recommend your business.

Free tool

Free LLM SEO checker

Check whether ChatGPT, Gemini and Perplexity can understand, trust, cite and recommend your business — or whether competitors are easier to mention.

Run the free checker
Buyer guide

Best free LLM SEO checker for small businesses

What a useful checker should test, what free tools miss, and how to move from discovery to fixes and monitoring.

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Free tool

Free AI visibility checker

See whether AI systems can understand, trust, cite and recommend your business.

Free tool

Free AI SEO checker

Find the crawl, schema, trust and answer-readiness gaps that stop AI recommending you.

Comparison

AI SEO checker vs Semrush

What traditional SEO tools measure, what AI visibility checks measure, and when to use each.

Free tool

ChatGPT SEO checker

Check whether your business gives ChatGPT-style answers enough clear proof to mention you.

Step-by-step guide

How to do AI SEO in 2026: step-by-step

AI crawler access, entity clarity, schema markup, answer-ready content, llms.txt — the complete process for getting cited by ChatGPT, Perplexity, and Google AI Overviews.

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Guide

How to get cited by ChatGPT: 7 signals that actually matter

The 7 specific signals that influence whether ChatGPT, Perplexity, and Google AI Overviews recommend your business — with fixes for each one.

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Comparison

LLM SEO vs traditional SEO: what's actually different?

How LLM SEO and traditional SEO overlap, where they diverge, and what signals exist only in the AI world.

Self-check

Am I visible in AI search? A 5-minute self-check

A quick manual check across ChatGPT, Perplexity, and Google AI Overviews — and what to do depending on what you find.

Explainer

What is an LLM SEO checker — and do you need one?

What an LLM SEO checker tests, how it differs from Semrush and Ahrefs, and whether a free tool is enough for most businesses.

Thought experiment

I asked ChatGPT to pretend it was Sam Altman. The answer should worry every business owner.

A plain-English opinion piece about OpenAI's IPO, AI answer incentives, and why visibility may become the next ad battlefield.

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AI search prediction

OpenAI is going public. Will AI search become pay-to-play?

A plain-English prediction about OpenAI's IPO, ChatGPT ads, sponsored visibility, and why businesses should check AI visibility now.

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Local business test

Is ChatGPT recommending your competitors? A 2-minute test for local businesses.

A simple plain-English check for plumbers, accountants, dentists, venues and local service businesses.

Try the test
New benchmark

We rescored 60 businesses with a stricter GEO benchmark. Here is why scores dropped.

The websites did not suddenly get worse. The measurement got tougher: external proof surfaces now matter.

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AI SEO questions

Real questions businesses are asking about AI SEO and GEO.

Plain-English answers on rankings vs AI citations, competitor recommendations, proof signals and what to fix first.

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Original concept

The Visus Pre-Funnel

The hidden decision stage where customers may shortlist a business inside AI before analytics sees anything.

Prediction

The Visus AI Shortlist Window

Why early clarity may matter while AI recommendation patterns are still forming.

AI citation gap

Why Google rankings and AI citations do not line up

A plain-English explanation of why ranking well does not guarantee being cited in AI answers.

Agency checklist

How to tell if your SEO agency is helping with AI visibility

The questions business owners should ask before assuming AI visibility is covered.

Measurement

Is GEO just guessing, or can AI visibility be measured?

How to separate one-off prompt noise from repeatable AI visibility evidence.

Citation surfaces

Why Reddit, YouTube and reviews matter for AI visibility

Why your own website is only one part of the proof surface AI systems may use.

Case study

How GetVisus moved from 71 to 93

The exact public-site changes that improved AI readiness.

Explainer

What is an AI visibility score?

How to read the number without treating it as magic.

Guide

Why ChatGPT recommends your competitor

The common signals that make one business easier to recommend.

Guide

How to check if ChatGPT recommends your business

A simple manual workflow for buyer-intent prompt checks.

Technical

What is llms.txt?

Why AI crawlers may need a clearer starting point.

Strategy

SEO vs GEO

Why AI search changes the way businesses earn visibility.

Google AI Overviews

How to optimise for Google AI Overviews

What signals Google uses to select sources for AI Overviews — and how to get your pages included above paid results.

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Perplexity SEO

Perplexity SEO: how to rank in AI search

How PerplexityBot works, what it favours, and the specific changes that make your business more likely to be cited in Perplexity answers.

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GEO guide

What is Generative Engine Optimization (GEO)? Complete guide

What GEO is, how it differs from SEO, which AI platforms it covers, and where to start — the complete plain-English guide.

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Technical guide

Schema markup for AI visibility

Which schema types matter most for AI citations and the most common implementation mistakes.

Guide

E-E-A-T for AI visibility

How Google's quality framework maps to AI citation likelihood — and what to prioritise for AI search specifically.

Checklist

AI visibility checklist: 15 checks

A practical checklist covering AI crawler access, entity signals, schema, content structure, and trust — with a scoring guide.

Explainer

What is AI visibility?

How often your business appears, is cited or recommended inside AI-generated answers from ChatGPT, Gemini and Perplexity — and why it matters.

Case study

How Fozias went from 23 to 80 on Perplexity in 90 days

A Liverpool Kashmiri restaurant scored 23/100 on AI visibility. 90 days later: 80/100 and the #1 Perplexity result for Kashmiri restaurants in Liverpool.

Competitor tracking

Is AI sending customers to your competitor?

If AI tools recommend your competitor when customers ask for help, you are losing those customers before they reach your website.

Guide

Why ChatGPT recommends your competitor instead of you

Why AI tools recommend competitors with stronger entity clarity, reviews, citations and third-party proof — even when your website looks better.

Guide

Why is my brand invisible to ChatGPT?

The 5 most common reasons ChatGPT does not mention your business when people ask for recommendations — and how to fix each one.

Guide

How to get ChatGPT to recommend your business

Step-by-step actions any UK business can take today to improve AI recommendation likelihood — no technical knowledge required.

Strategy

Before you pay for more SEO, check your AI visibility

Before spending on SEO, a new website or agency fees, first check whether AI tools can currently recommend your business. You might be fixing the wrong problem.

Strategy

Is SEO being replaced by GEO in 2026?

Traditional SEO is not dead — but AI search has changed everything. What GEO is, how it differs from SEO, and what UK businesses need to do now.

Small business

AI visibility for small businesses: why it matters

Know whether ChatGPT, Gemini and Perplexity can find and recommend you before spending thousands on fixes that may not address the real gap.

Agency guide

AI visibility for agencies: show clients what AI says about them

How agencies can use GetVisus to show clients where they appear in AI answers, where competitors appear, and what needs fixing first.