Many SEO agencies are doing useful work. Good technical SEO, stronger content, reviews and authority can all help AI visibility. The issue is measurement.
If nobody is checking AI answers, competitor recommendations or citation sources, you do not know whether the work is helping in ChatGPT, Gemini, Perplexity or Google AI-style answers.
Infographic: The new agency checklist
Questions to ask your agency
- Which AI tools are you checking for our business?
- Which buyer-intent prompts are you testing?
- Which competitors appear when we do not?
- Are we being cited, or only mentioned?
- What source pages are AI systems using?
- What exact fixes are you making for AI readability?
Good answer vs vague answer
A vague answer sounds like: "AI visibility is basically SEO, so we are already doing it."
A better answer sounds like: "We tested these five customer questions, found two competitor mentions, found weak entity clarity on your service pages, and are adding schema, FAQs and external proof targets this month."
Give your agency a clearer brief
Run Visus first, then use the results as a practical checklist for what your agency should fix and monitor.
Run the free audit