Visus Dictionary

Brand mention (in AI answers)

A brand mention in AI answers is any explicit use of your business or product name in the generated text.

Why it matters

Mentions build familiarity in zero-click journeys where users never visit a website.

How Visus measures it

Visus citation providers return brandMentioned yes/no per sampled query.

Related terms

• Mention rate
• Competitor mention (in AI answers)
• Mention vs citation

Cite this definition

Visus AI Visibility Dictionary. “Brand mention (in AI answers).” https://getvisus.com/ai-visibility-dictionary/brand-mention