Visus Dictionary
AI visibility score
An AI visibility score is a 0–100 index of how well a single web page gives automated systems clear, extractable, and trustworthy facts about a business.
Why it matters
It turns vague “ChatGPT doesn’t know us” anxiety into a prioritized fix list: entity clarity, structure, compressibility, and corroboration.
How Visus measures it
Visus combines four rubric areas into an overall maturity index on the free audit, with plain-English fixes for the weakest signals.
Benchmark insight
Benchmark homepages scored from 8 to 95; six of twenty UK national brands in the sample landed below 40.
Example
A score of 71 might mean the site is understandable but missing schema, proof links, or quoteable service facts—fixes that helped Visus raise its own site to 93 in a documented case study.
Common misconception
A high score does not mean assistants already recommend you; it means the page layer is better prepared.
Related terms
FAQ
- What is a good AI visibility score?
Visus treats 60+ as “AI-ready” directionally, but the right target depends on your niche. Use the score to rank fixes, not as a pass/fail exam.
Cite this definition
Visus AI Visibility Dictionary. “AI visibility score.” https://getvisus.com/ai-visibility-dictionary/ai-visibility-score
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