Visus Dictionary

AI search optimization

AI search optimization is the umbrella of tactics that help your brand show up when users search inside AI assistants and answer engines.

Why it matters

Budgets still say “SEO,” but buyers increasingly start in chat interfaces.

How Visus measures it

Visus packages optimization into audits, fix libraries, query testing, and optional monthly tracking.

Related terms

• AI visibility
• AI SEO
• Generative engine optimization (GEO)

Cite this definition

Visus AI Visibility Dictionary. “AI search optimization.” https://getvisus.com/ai-visibility-dictionary/ai-search-optimization