AI visibility for tradespeople

Why most tradespeople are invisible in AI answers

AI tools are not biased against tradespeople. They simply answer with the businesses for which they have reliable, verifiable, structured facts. Most tradesperson websites are built quickly, optimised for Google five years ago, and have:

• Generic LocalBusiness schema (or no schema at all) instead of the specific Plumber, Electrician, Roofer, or GeneralContractor types
• No areaServed field — so AI doesn't know which postcodes or towns you cover
• Phone number and address on the website that doesn't match the GBP listing
• No structured answer to "do you do emergency callouts?" — the most common question AI gets about tradespeople
• No review aggregation in schema — just a testimonials page that AI systems can't verify

A competitor who has fixed these signals — even if their website looks worse — will appear in AI recommendations first.

The questions customers are asking AI

These are the actual query types AI tools receive about tradespeople. Your site needs structured answers to them:

• "Reliable plumber in [city] for emergency callouts"
• "Gas Safe registered plumber [postcode]"
• "Electrician near me NICEIC approved"
• "Trusted builder [city] recommendations"
• "Do you offer same-day boiler repairs?"

Visus identifies which of these buyer questions your current site signals can answer — and which leave you invisible.

What Visus generates for tradespeople

The Fix Pack (£19 one-off) generates copy-paste content for your site:

• Correct JSON-LD schema for your specific trade type with service area, accreditations (Gas Safe, NICEIC, etc.), telephone, and reviews
• A structured business description with quotable facts (not marketing copy)
• FAQ blocks covering emergency availability, service areas, and accreditations
• A NAP consistency check — does your website match your GBP and directory listings?

Frequently asked questions

• Do plumbers and electricians appear in ChatGPT recommendations?

  Some do — those with complete trade-specific schema, consistent NAP, GBP reviews, and content that answers buyer questions like emergency availability and service area. Most tradespeople websites have none of these in place. Visus shows you exactly what's missing.

• What is the most important fix for a tradesperson?

  Adding the correct schema type (Plumber, Electrician, GeneralContractor) with areaServed and a real aggregateRating block linked to GBP reviews. Without these, AI systems have no structured facts to work from.

• I already have a Google Business Profile — is that enough?

  GBP is important but it needs to be reinforced by matching signals on your website. If your website schema contradicts your GBP (different address, different phone number), AI systems see conflicting data and prefer a competitor with consistent signals. Visus checks both and flags mismatches.