Use case — Accountants
AI visibility for accountants
Business owners increasingly ask AI tools which accountant to use, what to look for, and who handles specific situations like IR35, R&D credits, or property income. Your firm needs to be in those answers.
Disclaimer. Visus measures observable page signals and sampled AI-style checks. Results are directional. We cannot guarantee appearance in any specific AI answer.
Audit my firm's AI visibility — freeWhat buyers are asking AI about accountants
These are the actual query types AI tools receive:
- "Accountant for sole traders in [city]"
- "Xero-certified accountant [location]"
- "Small business accountant who understands IR35"
- "R&D tax credit specialist accountant UK"
- "Accountant for landlords self-assessment"
- "How much does an accountant charge for self-assessment?"
If your website does not contain structured, quotable answers to these questions — the kind AI can extract and state with confidence — a competitor who does will appear instead.
The signals accountancy websites typically miss
- Wrong schema type. Most accountancy sites use generic LocalBusiness or ProfessionalService. Schema.org AccountingService is more specific and surfaces knowsAbout fields for specialisms.
- No specialism data. "We do all accounting" is not quotable. "Self-assessment, limited company accounts, IR35 reviews, and R&D tax credits" is.
- No fee transparency signal. AI tools are reluctant to recommend professional services without any pricing signal. A "from £X for self-assessment" statement — even a range — makes you more recommendable.
- No software certification signals. Xero Partner, QuickBooks ProAdvisor, and FreeAgent certification are trust signals AI systems can verify through public partner directories. Add them to your schema and content.
- No FAQ section. An FAQ answering "How much does a sole trader accountant cost?", "Do you offer fixed monthly fees?", and "Can I switch mid-year?" gives AI a reason to cite your page rather than a generic finance blog.
What Visus generates for accountants
The Fix Pack (£19 one-off) produces copy-paste content for your site:
- AccountingService JSON-LD schema with specialisms, service area, and review aggregation
- A structured firm description written for AI extractability (not marketing language)
- FAQ blocks for your most common buyer questions
- Prioritised fix list identifying the highest-impact changes first
Frequently asked questions
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Why would an accountancy firm need AI visibility?
Business owners ask AI for accountant recommendations by specialism, software platform, and location. If your firm doesn't appear, a competitor with better-structured signals does. Visus audits the gaps and generates the fixes.
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What schema type should an accountancy firm use?
Schema.org AccountingService with knowsAbout (specialisms), areaServed, serviceType, and a real aggregateRating. Visus generates the correct JSON-LD as a copy-paste block.
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What buyer questions should our website answer for AI visibility?
Specialisms, software platforms (Xero, QuickBooks), client types (sole traders, SMEs, landlords), location, and fee transparency signals. An FAQ answering these in direct, quotable language significantly improves AI citation likelihood.