GetVisus benchmark - Round 2 - 2026-05-31

Can AI understand your business well enough to recommend it?

Round 2 is the website-readiness story. We checked 100 businesses to see whether their own pages clearly explain who they are, what they sell, who they help, and why they should be trusted.

Check whether AI systems recommend your business Download data
100

businesses sampled

89

completed live audits

60

recommended in sampled prompt

79

faq absent

The simple story

Imagine an AI assistant as a very fast but cautious researcher. If your website hides the basics, the assistant has to guess. The businesses that scored better made the answer obvious: name, category, location, offer, proof, pricing or scope, and next step.

1. Say who you areAI needs a clear business name, category, location, and audience. Vague pages are harder to recommend.
2. Prove why to trust youReviews, testimonials, case studies, awards, and contact details help reduce doubt.
3. Answer buyer questionsPricing, comparisons, FAQs, exclusions, and use cases make your page easier to quote in an AI answer.

Who made their website easiest for AI to understand?

Each bucket contains 25 businesses. The score combines page clarity, trust signals, structured data, crawlability, and sampled recommendation presence.

local

79.8

22/25 completed - mention rate 52% - schema avg 73

national

75.5

19/25 completed - mention rate 52% - schema avg 69.7

international

91.5

24/25 completed - mention rate 96% - schema avg 88.5

B2B niche

81.1

24/25 completed - mention rate 40% - schema avg 77.4

Top 10

  1. 1. Bold Street Coffee local - Coffee shop
    100
  2. 2. Mowgli Street Food Liverpool local - Restaurant
    100
  3. 3. The Brain Charity local - Charity
    100
  4. 4. Monzo national - Banking
    100
  5. 5. OVO Energy national - Energy supplier
    100
  6. 6. Huel national - Nutrition ecommerce
    100
  7. 7. Motorway national - Used cars
    100
  8. 8. Salesforce international - CRM
    100
  9. 9. Dropbox international - Cloud storage
    100
  10. 10. Webflow international - Website builder
    100

Bottom 10

  1. 1. The Quarter Liverpool local - Restaurant
    14
  2. 2. Smarty national - Mobile network
    29
  3. 3. Pret A Manger national - Food retail
    32
  4. 4. Clari B2B niche - Revenue operations
    51
  5. 5. Greggs national - Food retail
    52
  6. 6. giffgaff national - Mobile network
    53
  7. 7. Hotjar B2B niche - Experience analytics
    54
  8. 8. Liverpool Philharmonic local - Music venue
    54
  9. 9. Mixpanel B2B niche - Product analytics
    56
  10. 10. Everyman Liverpool local - Cinema
    56

The biggest pattern: most gaps are fixable

This was not about mysterious AI magic. Most weak pages simply made important facts too hard to find, verify, or reuse in an answer.

FAQ absent79 of 100 businesses
Reviews/testimonials not visible70 of 100 businesses
Pricing not visible49 of 100 businesses
Not recommended in sampled prompt29 of 100 businesses
About/contact/author unclear27 of 100 businesses
Structured data weak or missing9 of 100 businesses
AI crawler block indicated1 of 100 businesses

What this means: Round 2 shows the first layer of AI visibility. Before worrying about Reddit, YouTube, Wikipedia, or citations, the business website itself has to be clear enough for AI to understand.

Businesses omitted while competitors appeared

These are sampled recommendation opportunities, not claims of lost revenue or exact causation.

Business omittedBuyer-intent promptCompetitor appearedSuggested fix
The Florist Liverpoolcocktail bar LiverpoolFlush Bar LiverpoolAdd plain pricing, plan, audience, and exclusion details in crawlable HTML.
The Quarter LiverpoolItalian restaurant LiverpoolRoscoe Street ItalianAdd accurate Organization, LocalBusiness, Product, Service, FAQ, or SoftwareApplication schema where it matches the page.
Smileworks Liverpoolcosmetic dentist LiverpoolDental Choices LiverpoolAdd plain pricing, plan, audience, and exclusion details in crawlable HTML.
Ollie and DarshInvisalign dentist LiverpoolInvisalignAdd an FAQ or comparison section that answers common buyer prompts directly.
The Brain Charityneurological charity LiverpoolMS SocietyAdd plain pricing, plan, audience, and exclusion details in crawlable HTML.
Royal Court Liverpoolcomedy theatre LiverpoolEmpire Theatre LiverpoolAdd plain pricing, plan, audience, and exclusion details in crawlable HTML.
Titanic Hotel Liverpoolluxury hotel Liverpool docksThe Shankly HotelAdd accurate Organization, LocalBusiness, Product, Service, FAQ, or SoftwareApplication schema where it matches the page.
Hope Street Hotelboutique hotel LiverpoolThe Shankly HotelAdd plain pricing, plan, audience, and exclusion details in crawlable HTML.

Practical recommendations

Make the business entity, category, audience, location, proof, pricing boundaries, and next steps easy to extract in visible HTML.

Add structured data that matches the real page, expose reviews or case studies, answer comparison prompts directly, and check robots.txt for AI crawler blocks.

Downloads

Use these for outreach, sales enablement, content production, and future historical comparison.

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Disclaimer: this is a directional benchmark based on a controlled sample, not a complete market-wide study. Scores are page-level signals and sampled AI recommendation checks, not guaranteed rankings or revenue outcomes. The report uses neutral language such as "recommendation opportunity", "visibility gap", and "a possible contributing factor".