Comparison
Visus vs Semrush for AI visibility
Semrush starts at £99/month and measures traditional SEO — keyword positions, backlinks, technical crawl issues. Visus costs £19 for a one-off fix pack and audits the specific signals AI tools use to recommend your business. These are different questions.
Disclaimer. Visus measures on-page signals and sampled AI-style checks. Results are directional and do not guarantee future AI recommendations. Semrush pricing and features verified at time of writing — check their site for current details.
Run a free Visus auditThe gap Semrush doesn't fill
Semrush tells you where you rank on Google. It tracks backlinks, keyword gaps, and site health issues that affect traditional search. It is one of the best tools in the world for that problem.
But when a customer asks ChatGPT "who is the best accountant in Manchester" or "which plumber near me is most reliable" — that answer does not come from Google rankings. It comes from what AI systems have learned about you from schema markup, your business description, third-party citations, and how well your site states who you are and where you operate.
Semrush does not audit these signals. Visus does.
Feature comparison
| Feature | Visus | Semrush |
|---|---|---|
| Primary purpose | AI citation readiness audit and fixes | Traditional SEO tracking and analysis |
| Free tier | Full audit, score + 3 fixes, no card | 10 queries/day free, then £99+/month |
| SMB pricing | Fix Pack £19 · Monitor £29/month | From ~£99/month |
| AI citation signals | Schema, entity clarity, NAP, compressibility, corroboration | Limited — some AI Overview tracking |
| Copy-paste fix content | Yes — schema JSON-LD, business descriptions, FAQ blocks | No |
| Keyword rank tracking | No | Yes — core feature |
| Backlink analysis | No | Yes — core feature |
| Local business focus | Yes — built for SMBs | Enterprise-oriented |
| Learning curve | Low — plain-English output | High — takes weeks to learn properly |
Used together
If you already use Semrush and want to add AI visibility, Visus slots in alongside it rather than replacing it. Run the Visus audit to fix what Semrush cannot see — schema accuracy, entity signals, AI-optimised content — while Semrush continues tracking keyword positions and backlinks.
Many UK agencies are adding Visus to their existing Semrush workflow as an AI visibility layer they can show to clients and bill for separately.
If you don't currently use Semrush
If you are a small business owner not currently paying for any SEO tool, start with the Visus free audit. It covers the highest-impact actions for AI visibility in about a minute — no subscription required. You can decide whether you need traditional keyword tracking separately.
The Fozias restaurant in Liverpool went from a Visus score of 23 to 80 in 90 days after applying Visus fixes — and became the number one Perplexity result for Kashmiri restaurants in Liverpool. That required no keyword rank tracking tool.
Frequently asked questions
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Does Semrush cover AI visibility?
Semrush has added some AI Overview tracking, but its core product is traditional SEO. AI citation signals — schema accuracy, entity clarity, compressibility — are not Semrush's focus. Visus was built specifically for these signals.
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Is Visus a replacement for Semrush?
No. They solve different problems. Use Semrush for keyword tracking and backlinks. Use Visus for AI citation readiness. Many businesses and agencies run both.
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Why is Visus cheaper than Semrush?
Semrush is built for teams tracking thousands of keywords. Visus solves a focused problem for SMBs: why isn't AI recommending my business and what do I fix? The Fix Pack is £19 one-off per site. The Visibility Monitor is £29/month.
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My agency uses Semrush. Should we add Visus?
If clients are asking about AI visibility or ChatGPT recommendations, Visus fills a gap Semrush doesn't cover. The per-site Fix Pack makes it practical across a client roster without a new enterprise contract.